Brand Resources & Guidelines

This document provides clear instructions on how to use our brand assets correctly, ensuring a consistent and recognizable identity across all platforms.

Logo Usage

The Nuuviu logo is the foundation of our brand identity, ensuring clarity and recognition across all platforms. It consists of a distinct logo icon and a customized wordmark, both of which must be used consistently to maintain brand integrity.

Primary Logo Structure

Below are the downloadable versions of the logo.

[to be available for download soon – check back again]

The Nuuviu logo consists of two elements:

• Logo Icon – Color: #5E57C1 or #FFFFFF (light) or #303030 (dark)
• Wordmark – Color: #303030 (dark) or #FFFFFF (light)

When combined, they form the Full Nuuviu Logo.

Background Adaptation

• Light Backgrounds: #5E57C1 (Icon) + #303030 (Wordmark)
• Dark Backgrounds: #5E57C1 (Icon) + #FFFFFF (Wordmark)
• Monochrome Versions: All White / All Black – ish
• Nuuviu TV: Uses the same rules as Nuuviu branding.

Logo Sizing and Spacing

The Nuuviu logo must be displayed with proper sizing and spacing to maintain clarity and impact. Minimum size requirements ensure legibility, while clear space around the logo prevents visual clutter and maintains brand prominence.

Minimum Sizes

• Digital Usage:
  • Full Logo: Minimum width of 120px
  • Logo Icon Alone: Minimum width of 40px
• Print Usage:
  • Full Logo: Minimum width of 1.5 inches (38mm)
  • Logo Icon Alone: Minimum width of 0.5 inches (12mm)

Clear Space

Maintain a clear space around the logo equal to the height of the logo icon. No other elements should encroach on this space. The space between the icon and the wordmark should be 20px and wordmark’s in-between letter spacing should be 13px.

Typography

• Primary Font: Customized Quicksand (all lowercase, no secondary font)
• Ensure brand text maintains a clean and modern look with appropriate spacing (13px).

Logo Misuse (What NOT to Do)

🚫 Do not stretch or distort the logo.
🚫 Do not change colors beyond the brand palette.
🚫 Do not add effects like shadows, gradients, or outlines.
🚫 Do not rotate, tilt, or flip the logo.
🚫 Do not place on busy backgrounds without contrast.
🚫 Do not use the Nuuviu TV logo as “Subscribe to my Nuuviu TV channel”.
🚫 Do not misrepresent Nuuviu logo placement with Nuuviu TV logo placements or vice versa.

Logo Proper Usage (Do’s)

✅ When directing users to subscribe to a channel, use the Nuuviu logo.
✅ When indicating content available for streaming, use either the Nuuviu logo or Nuuviu TV logo, depending on relevance.
✅ Ensure logos have the correct color variations depending on the background.
✅ Maintain appropriate sizing and clear space around the logo.
✅ Use the logo only for official Nuuviu-related content and partnerships.

Nuuviu TV Logo

The Nuuviu TV logo represents the brand’s streaming and live TV division, covering films, series, and live television content. It is used across digital platforms, promotional materials, and advertisements to ensure a strong and recognizable presence in the entertainment industry.

Proper Usage & Differentiation from the Nuuviu Logo

While the Nuuviu logo represents the broader brand, the Nuuviu TV logo is strictly for streaming and live TV services. It follows the same sizing and spacing guidelines but differs in color usage – Nuuviu TV only appears in dark (#303030) and light (#FFFFFF) versions. It should not be used in the primary Nuuviu Indigo (#5E57C1) color. This distinction ensures clarity between the brand’s core identity and its media division.

Brand Colour Palette

Partners & Advertisers

Nuuviu welcomes partnerships across various industries. Whether you are an advertiser, content creator, or corporate partner, maintaining brand consistency ensures a seamless collaboration. Contact us to learn how to integrate Nuuviu branding into your platform.

Entertainment & Media

Nuuviu is committed to enhancing digital entertainment through collaborations with media partners, production companies, and streaming services. Proper usage of Nuuviu brand assets ensures uniform representation across all media.

API & Device Partners

Developers and hardware partners incorporating Nuuviu branding into their platforms must follow these guidelines to maintain consistency. Reach out for specific brand integration support.

Stay Aligned with Nuuviu’s Identity

Following these guidelines ensures brand integrity across all touchpoints. For more details, stay updated with our latest branding resources or contact us.